As some of the biggest and brightest business organizations around the world have suffered through round after round of lay-offs, the workforce market has become flooded with highly skilled, incredibly talented workers in search of employment.
On the flip side, companies have tried to hold onto their very top performers while asking them to fill the gaps left behind by the absence of former co-workers.
This combination sets a large inactive workforce filled with talented and skilled workers, paired with companies filled with droves of over-worked, frustrated top performers on a collision course with an economic recovery that should have you asking: Are we ready for an economic boom?
We’ve heard it and seen it a lot over the past 5 years. People in the corporate world are afraid to push the limits and take a calculated risk. They want to be innovative, want to have an impact on their company’s bottom line or how it does business. But at the end of the day, they surrender to fear and do something safe. They do something that doesn’t make waves, something that won’t draw too much attention. What these people don’t realize is that in the waves is where the big ideas live—the real innovation, the real results.
To truly reach employees and make your messages stick, you need to approach them as any company would approach their potential customers.
Sound crazy? We will attempt to de-crazy it for you. Continue Reading…
Just 20 years ago employee loyalty was an almost forgone conclusion, as many people spent most of their career a one single company, rarely changing jobs. But in today’s world, and especially among younger employees, company loyalty seems to be a lost concept. This sea change leaves many companies struggling to identify ways to hire employees who will be loyal and engaged with the company—and then retain them once have them.
How many times has this happened to you? You’ve done your research, developed a proper segmentation model, learned your customers’ needs, developed the perfect product to meet those needs, created a viable pricing model, assessed the market landscape, developed a strong marketing campaign, and yet your product launch has fallen flat? You keep asking yourself what went wrong, but there doesn’t seem to be a clear answer. The truth is you most likely forgot about the most important sale you needed to make—the one to your employees.
Over the years, our work has taught us time and time again that when employees are intellectually and emotionally engaged, they become evangelists for their employer's brand. They will take the company's mission to the world at large and preach it like gospel. Can I get a hallelujah? Continue Reading…
Let’s be brutally honest for a moment. Internally produced corporate videos have a fairly consistent history and reputation. Over the years they have come to be rated by something employees call, “The Yawn Factor.” For some reason, internally-facing videos have been given a free pass to be less than excellent, while consumer-facing videos are held to a much higher standard. Continue Reading…
Ten years ago I had the opportunity to work for a small but rapidly growing start-up company. During my first week at work, I attended one of the orientation sessions hosted by one of the company’s top executives. He began to tell the back story of the company and its very dynamic founder. When he had finished his story, he proceeded to ask if we knew why we were doing this type of training? Several people tossed out answers, but none were what he was hoping to hear. Eventually he proclaimed, “The Ripple Effect”. I, like everyone else in the room, was at a loss. Finally, he went on to describe this theory in some detail—it laid out something like this... Continue Reading…
Every year during MSPIFF, fascinating new films from all around the world are hand delivered to your local theater with care... sometimes extreme care. Continue Reading…
If I were the CEO of any major corporation in America right now, I would be doing a little brand management. No, not so much for my company, but for my title. That'right, my title. The term CEO has become such a dirty word right now that just hearing the utterance of those three letters can elicit a response of anger and disgust from many Americans. Continue Reading…
With growth, comes change, and lord knows that over the past 5 years Mojo Solo has gone through some serious change. From humble beginnings as a small company run by one guy with a vision for what could be, we have since transformed into a growing company of more than a dozen insightful, strategic and creative thinkers and problem solvers. Continue Reading…
